DATA WE PROCESS

Practically every app captures coordinate location data. We’ve developed an automated analysis process that applies point-of-interest information to those coordinates along with additional meta-data such as the type of venue and related venues, etc.

 

DATA WE COLLECT

Hatchback collects contextual anonymous mobile location data. This combined with other usage statics allow us to model behavioral patterns specific to mobile users and relevant to audiences beyond mobile.

 

HOW WE'RE DIFFERENT

We capture a lot of location data, but so does everyone else. We make the data usable by applying POI and metadata to coordinates, but our difference is that we can do this at scale. Location based information is important if you can actually harness it to understand user behaviors and dynamics. Our solution ingests tons of data and allows the insights from that data to inform communication, marketing and retail activities beyond mobile platforms.